Although many times overlooked,
the power of a simple thank you to your clients may very well
be the reason they return for their next purchase. In today's
hectic world, people have forgotten about the importance of
taking a moment to show their gratitude and appreciation for
their client business. In most organizations, 80% of their
business comes from 20% of their customers. Therefore, retaining
that 20% is essential in maintaining and increasing the profitability
and success of your company, since many industries typically
rely on return customers. Remember, people like to feel appreciated,
and even a little gesture may be the deciding factor whether
or not they return to give you repeat business.
Writing a letter of thanks has more than one function, it
can be used to express your appreciation but also serves as
a way to remind your clients about your company, and your
services or your staff about how much their contribution has
made to the bottom line. Your letter may trigger an upcoming
occasion for which they require your services and therefore
may increase the number of times your client thinks of you
for services or gives a referral for your organization.
A Thank You note is a great personal touch point tool. eBaskets.net
can provide custom notes or attached prepared notes to any
design for a small cost per basket. |
We’re always looking to find out what
our clients really want and what benefits attract them when
making purchasing decisions. As simple as this may sound,
it is frequently overlooked, as retailers often tend to assume
the needs and wants of their potential customer. At eBaskets.net
we’ve asked our friends, family and colleagues what
they look for in a Gift Basket; and more importantly what
they’d like to receive.
By conducting surveys and asking for your honest feedback
we’re able to more closely pinpoint trends and favourites. |